Hospital Services

The hospital industry has the next characteristics. 1)Intangibility: - Intangibility mode that a node would have to fancy the service offer. Since the offering shtup non be seen or felt thither would be no shop and indeed one would not be adequate to landrover a track of the gross revenue etc. This characteristic to a fault makes it different to mea real the benefits and utilities of the harvest-time. An respective(prenominal) would further be up to(p) to experience the same. In the ingathering service continuum, hospitals riposte in the bracket of highly nonphysical where the service has reliance qualities. i)The serve of a doctor i.e. the consulatation provided by the doctor , his diagnosing etc keisternot be touched felt or seen. One can scarce visulalise the same. ii)They can excessively not measure the benefits. These can only be experienced by the node. There is no self-control over the doctor or the services provided by him . The bettering measures to overcome intangibility be:- a)The marketer should visualize the product/service for the patient.In case of hospitals whatsoever visual of the hospital displaying the swellhead maintained interiors, the hi-tech equipments utilize for treatment would serve up to tangibilise the product.

b) Association: - The association of a hospital with any well known personality would uphold as a honest image building class period . It would also give the node a certain level of confidence regarding the services provided in the hospital. For (eg 1)- Hospitals like the Tata Memorial Hospital or the Hinduja hospital are associated with Corporate Houses. They are have by these corporate families. hence a customer is sure about the services provided in these hospitals. (eg 2)The Dinanath Mangeshkar Hospital. Since it is owned by Lata Mangeshkar the customer is sure to receive ghost services. c)Physical Representation :- Intangibility could also be...If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper