Automotive Industry Marketing Essay Example | Topics and Well Written Essays - 1250 words

Automotive Industry Marketing - Essay Example It is closely followed by General Motors and Ford as the second major players in the industry. On the industry relationship there is a close relationship between the different major players with cross ownership of different groups by same players. For example Porsche holds about 20percent ownership in Volkswagen group while Renault-Nissan alliances have different holding in the world. However Toyota remains the world largest vehicle manufacture group with more than 5 brands in the market. (Auto Industry, 2008) As such there has been increasing competition in the industry. This has been due to the changes that have been taking place in the market and the change in consumer preference of cars. The increasing awareness of the environmental impact of cars has been a major shift in the industry as consumers prefer cars which are more fuel efficient and environment friendly. This has seen a drop of sales in some of the leading car produced like the Ford and General Motor since they were not able to adapt to the demand by the consumers and consequently there was rise of Toyota which was seen as producing cares which were more environmental friendly. (Meiners, 2007) The increasing competition in the industry has seen the rise of intense advertisement which is all aimed at showing the customers how a certain brand is efficient and meets their demand. The trend has been to show consumers how efficient is their brands and how friendly they are to the environment. Communication strategy Three have been many strategies that have been used in the industry in order to reach out to the consumers. There has been increase in the advertisement as the consumer preference shift and at the same time in consideration of the changes that have been taking place in the market. The advertisements have been reflecting the efficient of the brand in their efforts to meet the demands by consumers and the demand of the environment. Due to the increasing rise of communication technology, the industry has been in the leading front to take the advantage and reach all customers. Therefore there has been increasing trend of increased consumption as players in the industry use all the available means of communication in order to reach the customer. Of particular target have been the increased use of internet and its related channels of communication like the U tube. However there has also been increased use of the bill boards and other Medias of communication like the mass media sign TV radio, news paper, magazines, and others. This has been in effort of reaching as many customers as one can and reaching the customer before the other brand reaches them. This has resulted to creation of very impressive and effective means of advertisement to the consumers. They are designed in such a way that they don't just pass the message to the customer but they also shows them an additional value that they can get from the brands. The aims of the advertisements in the industry as we have said is not only to inform the customer of the existence of a certain brand in the market but also to show them that the brand has an additional value compared to others. Let us evaluate some of the advertisements that we have collected. First all the advertisements clearly pass the massage that they are meant to communicate to the consumer. They are well designed in a way that they are appealing to the