Baces of Marketing Essay Example | Topics and Well Written Essays - 4000 words

Baces of Marketing - Essay Example s important in the sense that when structures are formed taking the shape of a pyramid it should not discourage the use of people horizontally across the departments. This is crucial for acquiring effectiveness in accomplishments of several tasks simultaneously. Matching Authority with Responsibility In a management structure, it is crucial to associate responsibility with matching authority because without having freedom for decision making, organizational effectiveness cannot be achieved. This will increase the chance of favorable outcome besides increasing job satisfaction among employees. Task Description and Interaction among People In a dynamic world, processes and technologies keep on evolving necessitating employees to learn new things and undergo suitable changes. Michael Vanbruaene argues that job details need not be briefed with elaborate description – to avoid rigidity among employees and for the purpose of mutual cooperation among staff members. Work Unit Expectat ions All work units within the organization must be clearly briefed with performance goals and objectives. Necessary flexibility to achieving performance objectives should be granted without specifying tasks much in detail. Association with Work Unit All employees must be associated with some department or work group and the department must have a position to guide employees professionally, if needs arise. Supervisor at Work Unit Effective organizational structure demands that each work unit or department is controlled by supervisor or manager because they work as a bridge between and within the work units. Understanding Management Structure Management structure is crucial for the effective functioning of an organization. For a new employee, it is necessary to understand the working... This report approves that marketing thinks about long-run outcomes while sales function is concerned about immediate results. Marketing and sales have been kept under the same structure and that is sure to cripple branding and long-run positioning activities. It is more likely that marketing will become a sales support function and will lose its grip over formulating effective marketing strategies. Structure is incapable to deliver what is required for its long-term survival. In this structure, there is no provision to avert systemic risk. It is not clear how customer needs will be met with – without which it is impossible for the company to grow and expand. Structure implies that CEO will continue to perform day-to-day activities without having any time for a long term planning and execution. The structure cannot provide needed direction for the long-term growth and support to new verticals. Often strategy changes due to change in external environment; however, management fai ls to make a suitable change in management structure. That means a new strategy is implemented within the same management structure. Any change in structure seems unnecessary due to existing expectations, interpersonal relationships, roles, and current functions. It is a fact that people do not accept change if there is a possibility of loss of authority and power. This essay makes a conclusion that effective management structure is certainly an important necessity for success of any modern enterprise. Further, whenever there is any change in organizational strategy, management structure needs to be redesigned so that day-to-day operational efficiency and long-term effectiveness of the organization are not compromised. Moreover, management structure should strike a balance between decentralize autonomy and centralize control for establishing efficiency and effectiveness both in the organization.