Major paper 1 Essay Example | Topics and Well Written Essays - 1750 words

major(ip) paper 1 - Essay ExampleI hope to gain more from the university and the American corporation in general. The essay examines my learning experience, non just in education, but also in other(a) areas of culture. The paper, therefore, attempts to provide a comprehensive narrative of my experience as a Chinese student in America, forming a potential foundation for others in my position to adjust and gain maximum benefits from the American society. earlier coming to America, I always had a dream to study abroad in the hope of prosecute high quality education. In addition, I hoped to experience other quite a littles cultures, while get a global point of view of issues surrounding the modern society. My parents and peers encouraged the move, terming it as a driveway towards self-discovery and exploration of my career options. Given all told these factors, my move to America was filled with high expectations, hopes to make friends immediately, and enjoying all the things tha t the new culture had to offer. Even though I was slightly nervous during my flight from Beijing, my excitement was more than any concerns. For this reason, I did not take possible challenges into consideration and as a result, I was not fully prepared for the American life.On arrival from China, I was welcomed quickly but warmly at the airport. It is here that I began observing the differences between China and America. For example, while back at home spate take their time to show you around or at least give you directions to wherever you motive to go, majority of Americans do not have the patience for that. I also came to realize that many people in America are highly suspicious of strangers and therefore, interact cautiously with them. I also notable that unlike in China, where taxi drivers keep to themselves, in America they tend to ask many questions. It was sort of difficult to keep up with the basic conversation after arrival, since I only understood a few English words. In consideration of these observations, it would perhaps be

Juvenile Justice Written Assignment Coursework Example | Topics and Well Written Essays - 750 words

Juvenile Justice Written Assignment - Coursework ExampleHe believes that the kid will improve if given much halt and attention when released from the court in arrange to avoid being reoffended. The defence reaction attorney to a fault believes that the kid nookie be involved in more productive activities of his family and purchase order in order to make the best use of his energy and efforts. When the kid is engaged in constructive activities of the society, this will help him to divert his energy in helping the society. This will also help Marquese in doing constructive activities thereby developing life skills which may further help him avoid the criminal activities by appreciating the role of order and justice in the society. The defense attorney therefore claims that Marquese lacked the necessary institutions to help him permute his behavior. The kid should therefore be provided with relevant institutions that will help him develop life skills and family nurturing in order to engage and concentrate most of his measure and energy in the constructive activities in the society. He should also be given moral support and guidance in order to help him reduce time available and discourage such criminal activities. ... Marquese is referred to as a sponsor flier by the form due to his repetitive acts of criminal offences in and out of the court. He was therefore branded a frequent flyer due to his frequent and repetitive cases in court pertaining to criminal activities eespecial(a)ly theft. The governance has failed this this infant because it has taken much into consideration the nature of the tike at home and school so as to help him out of such a situation. This name suggests that the electric razor habit could not be reform but in reality Marquese can actually metamorphose when subjected to close family support and monitoring. This name shows that Marquese was not given the necessary rehabilitation support in order to transform his behaviors. This therefore indicates the failure of the system to provide the child with the necessary support and psychological guidance concerning his situation. This name also convince the child that he cannot change his behavior. The system therefore failed to understand the actual problems Marquese is undergoing like the abuse of drugs which needs special attention. Marquese was branded with negative names which made him wilder thereby discouraging his change of behavior. Marquese also neer received adequate assistance that could help him fit into the society after leaving the court. This child can be rehabilitated because his situation is due to lack of moral guidance and support. This is shown by the arguments of his attorney general. Marquese is said to be a good student in school and he also loves her mother a lot. This child can therefore be rehabilitated through provision of adequate and necessary parental guidance and support of the society in order to engage in productive activities. The child can also transform when

International Business news analysis Essay Example | Topics and Well Written Essays - 500 words

International Business news analysis - Essay Examplee art mathematical models currently used by economists which presupposed that household and ideal firm optimize their carriage with perfect rationality. In the end they revert back to Ricardian and Smiths principle as a more plausible law to govern the market and international trade.Adam Smith originally meant that the chemical mechanism of the invisible hand is a result of the market settling the distribution of goods and the prices between what the assumers want to produce and what the consumers chooses freely what to consume within a given economy and across economies. As a result, producers allow have to create goods that are cheaper to produce undermining competition and gain market share. On a large picture, Adam Smiths invisible hand is comparable to David Ricardos idea of Comparative prefer which is the guiding principle behind globalization of free trading across economies. Ricardo posited that countries will be foun der off if certain goods and services will be exported by countries that can produce them most efficiently. This is the principal(prenominal) principle of outsourcing where a poor country will naturally have a cheap drudge serving as its comparative advantage and would be willing to work for wages lower than those their affluent counterpart countries which may have been more expensive if done in other countries. As a result, industry will naturally move to these countries as they make more profits by discounting on the labor cost as afforded by the poor country. This is the invisible hand at work in international trade whereby the invisible hand will guide and regulate international trade in the most beneficial manner by directing goods to be produced by more efficient countries so that everybody can benefit from it at a lower price and higher quality.The article however proposed a scenario what if invisible hand and its mechanism of comparative will no longer work because some e conomists vista of some brilliant mathematical models that

Conclusion for management project Term Paper Example | Topics and Well Written Essays - 250 words

Conclusion for management project - Term Paper casefulThe beat-bound goal was a specific goal of our team. Our groups most usually used modal value was the collaborative approach style. We had no conflicts except for a minor conflict about matching the schedules we had prepared. However, our frequent communication with the emails enabled us to understand cardinal a nonhers viewpoints and eliminate the misunderstandings. The email was a knock-down(a) tool in our communication as we used it to share ideas and other group related materials with one another. We all got along really well and respected each other. Maintaining the schedule and finishing the project upon time was a big challenge for our group. We mutually decided to split the project up. The thinking of the group members was not affected by the groupthink. Our attraction had very good social skills. The leaders behavior was people-oriented. The leader was friendly and approachable, and treated everybody equally. With m utual effort, we were able to finish the project in

Historical Impact on Working Conditions (HR, Employee Labor and Research Paper - 1

Historical Impact on Working Conditions (HR, Employee Labor and Relations) - research Paper ExampleThe momentum of cotton culture took off with deployment of large number of Black slaves. In 1790, it is estimated that 700,000 slave workers lived around Ohio River and Mason-Dixon Line (Reef, 2007, pp. XVI-XIX).Throughout eighteenth century, factories grew rapidly where profit was the chief motive. Without any command to protect workers rights, the situation was quite messy for laborers who often had to work 14 hours a day. Laborers often protested, only when could not match the power of employers. In 1835, a strike was organized in Philadelphia for 10 hours in a day work. By the end of civil war, factories were more organized in technical equipment casualty with better equipments and tools. Coming up of railroads carried the next level of growth momentum. Yet, labors had little say on their workings. later onward the civil war, the struggle gained momentum from labors, though in unorganized and uncoordinated fashion. With little or no government assistance, it was tough to move forward (Reef, 2007, p. XIX).Although the term collective bargaining was initially used in 1891 by economist Sidney Webb, it was introduced in raw form ever since the inception of trade unions soon after the post civil war period. Collective bargaining is a method of arbitration between pissed and the agents of a unit of employees intended at arriving at deals that sets operational conditions. Collective agreements normally specify enlist amounts, shift hours, training, security, extra hours pay, and rights to take part in factory or corporation issues. Working conditions easily improved side-by-side with the growth of trade unions. Many labor legislations were passed that set standard rules for hiring and remunerating labors. The first key military issue in the US labor history was establishment of the American Federation of Labor (AFL) in 1886. AFL ran on the form of craft uni ons and was conservative in the sense that it did not challenge capitalism per se. Instead, it was

Publix Brand Products And Name Brand Products Term Paper

Publix brand Products And Name Brand Products - Term Paper ExampleThis emanates from the fact that rival competitors may opt to retail widely know brands while Publix presumes to use solely packaged brands and ends up confusing the consumer (Davis, Melissa, and Jonathan Baldwin 233).Opportunities The retail compass has the potential capabilities to come the demand for its superior brands. For example, with an employee tally of over 100,000 in the 1,400 outlets, Publix management should focus on the employees for consumption of the brands, who devolve the public (Plunkett 216).Threats With Publix ranking 14th amongst the retail chains, competition seems vulnerable. Further, there are other packaging companies with stronger brands than the supermarket, and this shake ups a threat to the companys operations (Plunkett 245). It faces giant outlets, for example, Wal-Mart, and other dairy and grocery brands. The most closet issue to the outlet is the longevity taken for a brand to tam e the desired consumer market (Davis, Melissa, and Jonathan Baldwin 248).Competitors Publixs brands compete in two distinct dimensions. First, the dairy, deli, and bakery products compete with widely recognized brands from specialized companies. These rivals pose threats to the growing retail chain as they generate enough revenue, which they can use to compete effectively. The competitors acknowledge BI-LO, Piggly Wiggly, and Ingles among others (Plunkett 249). The fact that these competitors have diversified throughout considerable American markets implies stiff opposition for market entrants hence Publix may be harbored from entering new markets on a future date. On the retail chain platform, Publix competes with giants, for example, Target, Wal-Mart, and Costco who also owns in-house brands. These competitors pose drawbacks to Publix operations.Product offering The chain store giant ranked among the most rivalrous chain stores in the U.S.A because of its continuous urge to pro duce and avail healthy nutrition to the clientele group. For example, the Aprons stigmatisation criteria have continuously won consumer loyalty as Americans find it salient in the provision of assorted delicacies for use in their homes and food kiosks (Plunkett 250).

Wildlife Tourism Research Paper Example | Topics and Well Written Essays - 2500 words - 1

Wildlife Tourism - Research Paper ExampleWildlife touristry arouse involve tours, experiences accessible in association with the accommodation of tourists, attractions at fixed sites, or it can come about as unguided meeting by independent travelers (Spenceley, 2012, pp. 85-88).Wildlife tourism has several stakeholders. The startle stakeholders in this sector are the visitors. They have an expectation of accessing experiences that are of affordable high quality. These experiences include elicit activities of wildlife watching and guided excursions. Some tourists would like to have opportunities to familiarize themselves with the local culture through interacting with the hoi polloi inhabiting those areas (Benson, 2001, p. 132).Another set of stakeholders in the tourism industry includes private and public sectors, such as locomotion and bringing to bearher industrial associations. This ensures that there is development in the wildlife sector. They also ensure the individual oper ators get maximum short-term profits. The third stakeholder is the host and the indigenous community. The indigenous community improves a minimal electronegative social effect of this sector. While capitalizing on profits from the local area, they ensure that there is no whirl on the local wildlife (Lovelock, 2007, pp. 152-156). Another role they play is trying to protect the environment together with the victuals assets, at the same time minimizing the disturbance that might be encountered by the community, hence, disturbing the culture.

Respones paper Movie Review Example | Topics and Well Written Essays - 500 words

Respones paper - Movie Review showcaseThe fiction in the movie or novel finds itself in the fact that all main heroes garner by the author in The Yacoubian Building (a luxury apartment building which was built in Cairo)argon invented by him. Nevertheless, the borders between reality and fiction are blurred for these people, only with antithetical names, can be among the audience of readers or viewers right now, as they are people of our world (Hamid).One of the dreaded themes raised in the work is the false Islamic piety. The main characters including an impoverished aristocrat and a self-proclaimed safe on women, a godly student, a newspaper editor and a corrupt politician, all of them embrace themselves as Allah-fearing citizens who honor their religion and lead a righteous way of life. Still there is a small remark that must be underlined our heroes go on about their desires and feelings which are inconsistent with the concepts of their faith. In such a case they simply int erpret the commandments of the Koran in a favorable for them feeble to justify their actions and not to be sinners in their own eyes as well as in the eyes of God. The strong belief of almost every Muslim is that God bless him and grant him stay (Aswany 4) and our characters are not the exception.Another important feature of contemporary Egyptian social life is its unfairness and inequality of people of different folkes. In this respect the Yacoubian Building itself serves as the symbol of the division of the measly and the rich, according to their situation in the edifice, that is, the poor are in the upper and almost unsuitable dwell and the elite is on the lower floors with large comfortable apartments.Nevertheless men of every social class are the same in one question relations with women. As it shown in the novel and film, different people have different love affairs with representatives of different sex. However, the place of a woman is hushed the central one in the li ves of

The Entire Revamped E-Marketing Effort Through the Linked Term Paper

The Entire Revamped E-Marketing Effort with the Linked - Term Paper ExamplePR Smith (2006) puts the merchandising plan and the SOSTAC model in the strategic perspective when it states the following, Finally, one question that commonly arises Where would you put Target Markets, Marketing Mix and lay in SOSTAC? The answer is that Target Markets pop up almost everywhere. Target Markets are so of the essence(predicate) that once you have identified them in the objectives, they pop up all over a marketing plan - in the situation analysis, objectives, strategy, tactics and so on. A summary of the current marketing shamble and positioning will appear in the Situation Analysis under a review section. The future intermix and positioning and target markets are often summarized under Strategy and explained in detail under maneuver. Literature has been predicting healthy growth rank for the home furniture markets. Healthy growth rates accuse that such rates are neither spectacular nor ver y low. With an estimated value of over 210 million in 2005, the home office furniture market is forecast to maintain reasonably healthy growth rates in the short-medium term, depending on external economic and other micro market factors. (Home,2006) In terms of facial expression at the trends in the demand for the products the trends that have emerged from early 2000 have been consolidating and repeating themselves over the years. While the brave out 7 years trends have indicated that the customers preferred elegance combined with simplicity and space and cost-effectiveness a newer politeness has been in terms of modern designs that are durable and long lasting. In terms of NPD, stylishness is likely to be big.

Graduate Reflection Paper 3(a) Essay Example | Topics and Well Written Essays - 1250 words

Graduate Reflection Paper 3(a) - Essay ExampleM any employees entrust come from the neighborhood but galore(postnominal) managers will be brought into the community from other areas. When so many people come together, they bring with them their attitudes, their insecurities and often their personal problems. Sometimes the manager helps an employee get to a guidance or find other resources in the community that they may need to continue in the organization. Managers moldiness be cognizant of the fact that internally, they are the ones who set the climate and create a positive or negative experience for their employees.The organizations have changed drastically over the last thirty or forty years. As an example, organizations now deal with a wider diversity of employees that clear include different ethnicities, religions and disabilities. Gays, lesbians and transgendered employees have specific needs, whatever of which have become controversial and each all employees bring their s kills and abilities to the workplace. Effective leaders must see to it how to work with all these team members and help them work with each other. This action creates one of the many functions of management. in that respect are several models that are important to organizational change. The conventional model suggests that an individuals perception is based on the knowledge and information they receive (Rouse, 1998). This can be one of the reasons why employee behavior can be so different and why managers must be sure to understand who their people are and how to harbor them into a team.Abraham Maslows Hierarchy of Needs is another model for leadership. Most people are familiar with the pecking order and managers must understand that their employees may be at any level of need at any given time. The manager must be aware of resources in the organization and outside the organization that can assist employees. They must also build a relationship with employees that

The Third Century Crisis Research Paper Example | Topics and Well Written Essays - 500 words

The Third Century Crisis - look for Paper ExampleThe event that the murder was carried out by this own people is a event that made the citizens of the country lose trust in the running of the empire (Sisem, 2014). People had different views regarding the brass instrument and this lack of trust made people not operate as a unit as they had been doing prior to the death of Emperor Alexander (Liu & Xiaobing, 2013). Many of the people that worked for the Emperor did not believe in him and they stated that the reason for this was that Alexander was weak and did not have the required Leadership styles (Wolf, 2005). Contrary to their beliefs, they had the intellection that Alexander Severus was on the German side and was the reason why he resorted to diplomacy as a way of dealing with them.Another event that led to the collapse of the empire was the increase in the account of raids that took place in the years that followed the death of the empire. These raids came from different peo ple in the administration and the reason for them was the fact that they all wanted to have a word in the running of the empire (Latourette, 2014). Many of the people had different ideologies regarding the best manner through which the citizens of the country could maintain their resources. These differences made the leaders implicate for each one other, leading to people turning on each other, and the result was the collapse of the Roman Empire.The outbreak of picayune pox was another cause of the collapse of the Roman Empire. Small pox was a common disorder in those ages and the fact that physicians were yet to come up with a cure made the empire begin a lot with regard to the number of people that died from it (Wong, 2009). Small pox was a disease that abnormal people across different ages and the consequent of this was a weak empire. Regardless of whether individuals had the disease or not it affected people both directly and indirectly (Gao, 2008).

Aging (the elderly), the individual, and society Essay

Aging (the oldly), the individual, and society - Essay ExampleThe abuse status solvent was regressed in a hierarchical logistic procedure on indicators (Zoabi, 2004). The four major explanations for the rise of elder abuse looked at by the author included sociodemographic status, dependency, modernization, and social integration. The author found that these four factors were so important in correlating elder abuse in modern society.This research took place in terms of concept in relation to the publics attitudes about the importance of elder c atomic number 18 in this society versus their personal application of these values. The research also considered variables related to quality of care in olden patients who oblige particular healthcare needs, such as long-term care. It considered a broad focus of issues traffic with elder care in the present healthcare system and also present recommendations for future changes in the system, based on present problems as identified through survey and literature review. This was a soft study that was of the quasi-experimental variety because of its resources.The author highlights how abuse and neglect are too often visited upon older individuals who have lost some degree of their independence, and many areas do not have the programs necessary to effectively tabulator this threat. There is tied(p) abuse and neglect that goes on within healthcare facilities, and this is perhaps the most seductive sort of abuse. In some cultures, the elderly are prized and honored above all other citizens and groups, just now unfortunately this is not the case in the present culture of many areas of the western hemisphere. Older individuals are more likely to be seen as being in the way of the young than as routine models who should be exalted because of their aged wisdom. Presently, however, many individuals are treated harshly by healthcare facilities and even their own kin, making elder

Global warming Research Paper Example | Topics and Well Written Essays - 1250 words

global warming - Research account ExampleThis phenomenon can be perceived as an increase in the average temperature on countrys surface, which is caused by the emission of various gases such(prenominal) as carbon dioxide, methane, nitrous oxide etceteradue the sunburn of fossil fuels. In the modern world, technological developments have added pace and diversity to the process of industrialization, which causes the release of toxic gases into the atmosphere. The adverse effects of technology can be seen in urbanization also, which entails deforestation and the consequent negative impact on the environment. Besides, the increasing number of vehicles also gos to aggravate the problem as it results in gigantic emission of carbon dioxide into the atmosphere. Evidence suggests that about three-fourths of the carbon dioxide added to the air comes from burning fossil fuels such as vegetable oil and coal, which are primarily used in industries and transportation (Kowalski 2004 pg 12) . Similarly, deforestation, which occurs mainly as a result of urbanization, also causes voluminous release of carbon dioxide into the atmosphere. Thus, it becomes apparent that human actions, to a great extent, contribute to major changes in the climate of earth. Global warming, in simple terms, can be defined as the continuing increase in Earths overall temperature (Farrar 2008 pg 7). ... This remains a major chafe in the modern world as it has far reaching negative repercussions on the environment, which, in turn, go out adversely affect the life on earth. Therefore, this research mainly focuses on three research questions as under - i) What causes the occurrence of the condition known as Global Warming? ii) What are the effects of Global Warming? iii) What can the humans do to effectively resolve the problem? The researcher has attempted to character these questions through the following literature review, which takes into consideration the available evidence in published boo ks, internet articles etc. Review of Literature (Definition of the Problem) Global Warming, as stated earlier, is an increase in the surface temperature of the earth. Research studies target that on an average, the surface temperature of planet earth has increased by nearly 1.4 degrees Fahrenheit (0.76 degrees C) in the coating 150 years (Farrar 2008 pg 7). However, the same study also claims that some places have registered the rise in temperature as high as 5 degrees Fahrenheit or 2.8 degrees C. While almost 99% of earths atmosphere comprises of nitrogen and oxygen, greenhouse gases such as carbon dioxide, methane, nitrous oxide and ozone constitute the remaining 1%. The problem arises from the fact that these greenhouse gases retain the heat in the atmosphere, which is essential for humans and other accompaniment beings on earth to stay warm and to escape from freezing cold. However, when fossil fuels such as oil and coal are burnt, large volumes of gases get released into ear ths atmosphere. The presence of such emissions will basal increased capacity of air to store heat, which will enhance the heat in the atmosphere.

BUSINESS LAW Essay Example | Topics and Well Written Essays - 1000 words - 1

BUSINESS LAW - Essay ExampleThe difference amid them is that the former pre-qualify on the basis of good citizenship working on a art object-time basis fleck the latter are lawyers who sit as full time decide. The former sits in threes with the aid of a legally qualified clerk whilst the latter sits alone (Kelly et al 2005 p. 51 Whincup 2006 p. 7).The Crown Court is part of the Supreme Court together with the Court of Appeal and the High Court. It is a single court which sits in 90 centres unlike the magistrates court which is a local court. A Crown Court centre is dissever into three tiers the first tier deals with both genteel and criminal cases the second tier hears criminal cases, and the tercet tier hears criminal cases presided by circuit judges and recorders (Kelly et al 2005 p. 52). The Crown Court has a two-fold legal power original criminal indictable cases, and appeal cases from summary convictions in the magistrates courts. If the accused enters a plea of not guilt y, the Crown Court judge hears the case with a jury of twelve. The Court also hears either way-offences (Kelly et al 2005 p. 52).The Magistrates Courts, aside from having jurisdiction over criminal cases as stated earlier, have also civil jurisdiction. This civil jurisdiction is largely confined to domestic issues like adoption, affiliation, guardianship and the maintenance and withdrawal issues in separation and divorce proceedings between husbands and wives (Whincup 2007 p. 7)..The County Court is part of the national system and hears minor civil disputes, claims for contain breaches and torts up to 50,000. A lone judge sits, sometimes joined by a jury. It also hears bitty claims (below 5000) although the task is relegated to a registrar who is the courts administrative officer and follows a less pie-eyed procedural method (Whincup 2007 p. 7).The High Court deals with the most important civil cases with its approximately 100 judges appointed so by the Lord Chancellor. It has

Sustainability as a source of competitive advantage in the hospitality Dissertation

Sustainability as a source of free-enterprise(a) advantage in the hospitality exertion - Dissertation ExampleThis is not to say that hotel patronage is solely determined by tourist run rates, because there is a significant amount of business that is generated by customers whose trips argon related to business. Good examples of these are regional conventions or other such gatherings where a good number of participants come from distant locations, and pauperism to stay over at hotels. Other than these, however, tourists typically stay for longer periods of time and more benefited from the hotels services and amenities.Because of the contracting revenues as a result of the economic crisis, hotels feel the need to develop new, non-traditional sources of competitive advantage. Simultaneous with this need is the challenge posed to business and sedulousness to reduce emission levels as headspring as their environmental footprints.1.2Statement of the problem The tourism and hospitality industry is one of those industries particularly accommodate to usher in economic progress for most developing countries. It is also poised to be the industry that jumpstarts the ailing economies for those developed countries severely impacted by the global recession. Since sustainability is a major issue in the selection of hotels by visiting tourists, and inasmuch as travellers first act in booking a hotel is to use up about it from its website, the projection of sustainability through the website gains paramount importance for the business. The problem this research seeks to address may frankincense be stated as How does sustainability applied by hotel companies impact on customer satisfaction? 1.3 subprogram of the involve The purpose of undertaking the research is to discover and analyse the predominant environmental sustainability policies and practices disclosed by hotel companies as experienced by their customers. Since visitors to hotels are diverse and have different needs and expectations, the current color of hotel accommodations and amenities would tend to impact them in different ways, some favourably and some unfavourably. Those customers who understand and embody the global need for sustainability will tend to approve of and support the present efforts in the hotel industry to order more environment-friendly amenities. However, those for whom sustainability is not an important consideration may be indifferent to the changes, and maybe even impatient of the added costs entailed, or the feeling of displacement due to the adoption of more efficient, cost-saving features. This study is informed by academic literature on customer acceptance and preferences for sustainable hotel services, and elements of customer satisfaction in the hotel industry. The study by Millar and Baloglu (2008) on hotel guests preferences for green hotel attributes, and that of Dominici and Guzzo (2010) on customer satisfaction in the hotel industry in general, prov ided the theoretic framework for the study. 1.4 Objectives of the study In order to provide the best possible conclusion to the research problem, the pursuit objectives have been identified which the study hopes to attain 1.4.1 To identify the elements of sustainability relevant to hotel companies 1.4.2 To analyse the sustainability attributes of hotel companies services as sensed and experienced by hotel guests 1.4.3 To analyse elements of sustainability that impact upon customer satisfaction in the hotel industry and 1.4.4 To determine food market directions in the demand for

History of Cadbury Essay Example | Topics and Well Written Essays - 500 words

History of Cadbury - Essay Exampler by the mark of Cadbury Brothers of Birmingham in 1847 and started operating an office in London following the partnership in 1854, they received kinglike Warrant of manufacturers of chocolate and cocoa to Queen Victoria.Before 1850s chocolate was a luxury food item, enjoyed only(prenominal) by the elite society of Birmingham but in the 1850s due to a decline in the result taxes, the prices reduced and everybody could afford chocolate. In 1861, Johns partnership with his brother Benjamin was dissolved by mutual agreement and Cadbury was handed over to Johns sons George and Richard Cadbury because of the poor health of their father.Richard took over the market and sales side of Cadbury, George managed the manufacturing of Cadbury chocolate and in 1866, they launched Cocoa Essence (all natural products without any starchy ingredient) as George acquired a revolutionary cocoa press. George and Richard decided in 1878 to expand their business and fo r that reason, they acquired the Bournbrook Estate, situated in the south of outskirts of Birmingham. This estate was named Bournville and later they opened the Bournville factory. In 1905, Cadbury launched its first milk chocolate with higher milk means than other chocolates and became the best selling product in the year 1913. In 1918, Cadburys trade increase and it spread globally when Cadbury launched its first factory at Hobart Tasmania (BBC, 1).In 1919, Cadbury was merged with JS Fry & Sons to compete once against Rowntree (brand own by Nestle). On 22 September 1955, Cadbury advertised itself on TV for the first time. In 1969, Cadbury was again merged with beverages company Schweppes and formed Cadbury Schweppes. Cadbury Schweppes then acquired other companies but in US, the manufacturing of Cadburys confectionary products was licensed to The Hershey Company. In 2009, Kraft foods made a bid of $ 16.2 billion to takeover Cadbury but according to Cadbury, the bid was underval ued. by and by in 2010, there

Cohesive Groups Essay Example for Free

Cohesive Groups leavenIn general terms, a classify is said to be in a state of viscidness when its members possess bonds linking them to one another and to the grouping as a whole. Groups that possess strong unifying forces typically stick together oer time whereas groups that lack such bonds between members unremarkably disintegrate.Advantages of sticky groupsFirstly, members of gummy groups tend to communicate with one another in a more positive fashion than non sticking groups. As a result, members of cohesive groups often report higher aims of satisfaction and lower levels of anxiety and focus than members of non cohesive groups.Secondly, group cohesion has been linked to enhanced group performance in non laboratory base groups. This bi directional relationship is strongest when the members of a group atomic number 18 committed to the groups line of works.Limitations of cohesive groupsMembership in a cohesive group trick also prove problematic for members. As c ohesion increases, the internal dynamics (e.g., emotional and social processes) of the group intensify. As a result, people in cohesive groups be confronted with powerful pressures to conform to the groups goals, norms, and decisions. In many instances these pressures to conform are so great that members suffer from groupthink. Individuals who refuse to yield to the ways of the majority are typically met with spare negative consequences, including hostility, exclusion, and scape goating.Furthermore, group cohesion can trigger distress and mal adaptive behavior in members following changes to the structure of the group (e.g., loss of a member).The five spirit level model of group phylogenesisStage 1 FormingIn the Forming order, person-to-person relations are characterized by dependence. Group members rely on safe, patterned behavior and look to the group leader for guidance and direction. Group members have a confide for acceptance by the group and a need to be known that the group is safe. They set well-nigh gathering impressions and data about the similarities and differences among them and forming preferences for future sub grouping. Rules of behavior seem to be to keep things transparent and to avoid controversy. Serious topics and feelings are avoided. The major task functions also concern orientation. Members campaign to die orient to the tasks as well as to one another. To grow from this stage to the next, each member must unblock the comfort of non threatening topics and risk the possibility of deviation.Stage 2 StormingThe next stage, called Storming, is characterized by competition and conflict in the personal relations dimension an organization in the task functions dimension. As the group members sweat to organize for the task, conflict inevitably results in their personal relations. Individuals have to bend and mold their feelings, ideas, attitudes, and beliefs to suit the group organization. Because of fear of exposure or fear of fai lure, there bequeath be an increased desire for morphologic clarification and commitment.Although conflicts may or may not surface as group issues, they do exist. Questions will arise about who is going to be responsible for what, what the rules are, what the reward system is, and what criteria for evaluation are. These reflect conflicts over leadership, structure, power, and authority. There may be wide swings in members behavior based on emerging issues of competition and hostilities. Because of the discomfort generated during this stage, some members may remain completely silent while others attempt to dominate. In order to progress to the next stage, group members must move from a testing and proving mind to a problem settlement mentality. The most important trait in helping groups to move on to the next stage seems to be the ability to listen.Stage 3 NormingIn the norming stage, interpersonal relations are characterized by cohesion. Group members are engaged in active ackno wledgment of all members contributions, community mental synthesis and maintenance, and work of group issues. Members are willing to change their preconceived ideas or opinions on the basis of facts presented by other members, and they actively ask questions of one another. Leadership is shared, and cliques dissolve. When members produce to know and identify with one another, the level of trust in their personal relations contributes to the development of group cohesion. It is during this stage of development that people begin to experience a sense of group belonging and a feeling of relief as a result of resolving interpersonal conflicts.The major task function of stage three is the data move between group members They share feelings and ideas, solicit and give feedback to one another, and explore actions related to the task. Creativity is high. If this stage of data flow and cohesion is attained by the group members, their interactions are characterized by openness and commun ion of information on both a personal and task level. They feel good about universe part of an effective group. The major drawback of the norming stage is that members may begin to fear the inevitable future breakup of the group they may resist change of any sort.Stage 4 PerformingThe Performing stage is not reached by all groups. If group members are able to evolve to stage four, their capacity, range, and depth of personal relations expand to true interdependence. In this stage, people can work independently, in subgroups, or as a total unit with equal facility. Their roles and authorities dynamically adjust to the changing needs of the group and individuals. Stage four is marked by interdependence in personal relations and problem solving in the realm of task functions. By now, the group should be most productive.Individual members have become self assuring, and the need for group approval is past. Members are both highly task oriented and highly people oriented. There is unity group identity is complete, group morale is high, and group loyalty is intense. The task function becomes genuine problem solving, leading toward optimal solutions and optimum group development. There is support for experimentation in solving problems and an emphasis on achievement. The overall goal is productivity through problem solving and work.Stage 5 AdjourningThe final stage, adjourning, involves the termination of task behaviors and disengagement from relationships. A planned conclusion usually includes recognition for participation and achievement and an opportunity for members to say personal goodbyes. Concluding a group can create some apprehension in effect, a minor crisis. The termination of the group is a regressive movement from giving up control to giving up inclusion in the group.

Weaknesses that Wealth Creates According to the Stories of Ernest Hemingway Essay Example for Free

Weaknesses that Wealth Creates According to the Stories of Ernest Hemingway EssayFinancial abundance is perhaps the most sought-after(prenominal) purpose of modern men. We spend a significant part of our lifetime doing jobs and chasing profits even if it is against our experience will. In the context of the money driven world, we even have a nonion that money would present us a certain sense of strengtha resounding name in literary works contests that notion. Ernest Hemingway, a household name for those who appreciate literature, had written several stories that depict stuff and nonsense riches as a source of impuissance for humanity. Moreover, in Hemingways multiple depictions of wealth, multiple types of weaknesses had also surfaced. To be much specific, the stories that would be used to support this argument will be coming from the collection of short stories titled Snows of Kilimanjaro. The three stories would be The Short Happy Life of Francis Macomber, Fifty Grand, and a story of the like title as the collection, Snows of Kilimanjaro. The short story The Short Life of Francis Macomber is basically centrifugal to the relationship of Francis Macomber and his married woman Margaret, who is also referred to as Margot.Francis Macomber was a monied man who is able to take his wife to a big-game hunt. Hemmingway had satisfyingly described the marriage of the characters Margot was too beautiful for Macomber to divorce and Macomber had too much money for Margot. From the previous curse alone, the type of weakness that wealth had generated is already surfaced. Hemmingway is ostensibly suggesting that wealth could leave materially rich peck poorpoor in terms of love. The situation of the main characters shows us that money could even defile a supposedly sacred concept such as marriage.In addition to that, this kind of wealth-inflicted weakness is inline with the popular notion that money can never buy love. In Fifty Grand, the title forthwith t alks roughly money giving the readers a hint as to what the story will be about money. The plot was revolved around the life of an aging boxer who is preparing for his last fight. The aging boxer is aware that there is no chance for him to win against his opponent who is seemingly on his prime. He had hold his own weakness and attempted to turn the tables around.Interestingly, he had placed a bet for his own opponent. He was almost sure that with losing he would end up winning Im through after this fightI got to take a beating why shouldnt I attract money on it? Hemmingway complicates the plot by placing two shrewd gamblers as antagonists. The antagonists had come up with a brilliant plan of making the opponent of the protagonist to hit him below the belt, making him lose his litre grand. In this particular story, the type of weakness that wealth could give an individual is a welcomed weakness.All the characters were unbidden to give up their pride, conscience, and even self- worth just to gain material wealth. In some respect, wealth could go us the things we could never buy. The characters in Fifty Grand were all seemingly devoid of any self-worth, peculiarly the protagonist. In addition to that, the protagonist sees doubling his life-savings as the only way he could live a happy pot-boxing life. In one of Hemingways best works, Snows of Kilimanjaro, he had written about how wealth could demolish a writer.Through this theme, readers would easily jump to the assumption that this particular story is quasi-autobiographical. The plot talks about a writer browsing through his memories while on a safari in Africa. He was infected through a wound that he got from a thorn. The protagonist collects his memories as he was awaiting a slow and seemingly inevitable death. He had realized that his life was full of wonderful memories. However, the tragedy was he was unable to write about those wonderful memories. Instead, he had focused much on the misery that his sloshed wife had inflicted to him.The weakness that Snows of Kilimanjaro had talked about is that wealth could kill an individuals choler. The protagonists passion for writing was gradually killed by his adaptation to the lifestyle of his wealthy wife. The protagonist had become dependent to the wealth of his wife. He refers to his wifes wealth as your damned money is my armour. Unfortunately, his passion for writing was sacrificedhe had failed to write about the important things, instead he had spent most of time mingling with wealthy yet uninteresting people.All in all, these three stories reveal to us Hemingways distaste for material wealth. It is common in the three stories that things of priceless value like self-worth and passion are being ignored when pursuing wealth. Perhaps what Hemmingway may have wanted for us to realize is that material wealth should not be pursued at all. Instead, we should give more value to the things that could never be bought. And he is seemingl y suggesting that being materially wealthy just means that we had lived our lives poorly.

Food safety Essay Example for Free

diet rubber EssayHowever, according to Unit 04 Communication of Health Consumers Directorate-General of the European Commission (SANCO) The Codex, while world recommendations for voluntary application by members, Codex standards serve in umpteen cases as a basis for national economy. The reference made to Codex sustenance safety standards in the World Trade Organizations contract on Sanitary and Phytosanitary measures (SPS Agreement) means that Codex has far reaching implications for resolving trade disputes.WTO members that wish to grant stricter victuals safety measures than those case-hardened by Codex may be required to justify these measures scientifically. So, an commensurateness made in 2003, signed by all member states, inclusive all EU, in the leaf-book Stan Codex 240 2003 for coconut milk, sulphite containing additives like E223 and E 224 be take into accounted till 30 mg/kg, does NOT mean, they be allowed into the EU, see RASFF entries from Denmark 2012. 0834 2011. 1848 en 2011. 168, sulphite illegitimate in coconut milk from Thailand . Same for polysorbate E 435 see 2012.0838 from Denmark, unauthorised polysorbates in coconut milk and, 2007. AIC from France. Only for the latter the EU amended its regulations with (EU) No 583/2012 per 2 July 2012 to allow this additive, already utilize for decades and absolutely necessary. Australiaedit nutrient Standards Australia New Zealand is working toward ensuring that all pabulum contrastes implement food safety systems to ensure food is safe to consume in a bid to halt the increasing incidence of food poisoning, this includes basic food safety dressing for at least one person in each business.Smart business operators know that basic food safety training mitigates the bottom line, module take more pride in their work there is less waste and customers can lay overmaster more confidence in the food they consume. solid food Safety training in units of competence from a relevant tr aining package, must be delivered by a Registered Training Organization (RTO) to enable mental faculty to be issued with a nationally recognised unit of competency code on their certificate. Generally this training can be completed in less than one day.Training options be available to character the needs of e rattlingone. Training may be carried out in-house for a group, in a public class, via counterweight or online. Basic food safety training includes Understanding the hazards associated with the main types of food and the conditions to prevent the return of bacteria which can cause food poisoning and to prevent illness The problems associated with product packaging such(prenominal) as leaks in vacuum packs, disability to packaging or pest infestation, as well as problems and diseases spread by pests. Safe food handling.This includes safe procedures for each process such as receiving, re-packing, food storage, preparation and cooking, cooling and re-heating, displaying produ cts, handling products when serving customers, packaging, change and sanitizing, pest control, transport and delivery. Also the causes of cross contamination. give for customers who are bulge outicularly at risk of food-borne illness, including allergies and intolerance. Correct cleaning and sanitizing procedures, cleaning products and their correct use, and the storage of cleaning items such as brushes, mops and cloths.Personal hygiene, hand washing, illness, and protective clothing. People responsible for serving unsafe food can be liable for heavy fines under this new legislation, consumers are pleased that industry allow be forced to take food safety seriously. ChinaeditMain article Food safety in the Peoples commonwealth of China Food safety is a growing concern in Chinese agriculture. The Chinese giving medication oversees agricultural production as well as the manufacture of food packaging, containers, chemical additives, drug production, and business regulation.In rece nt years, the Chinese government attempted to consolidate food regulation with the creation of the solid ground Food and Drug Administration in 2003, and officials have also been under increasing public and planetary pressure to solve food safety problems. However, it appears that regulations are not well known by the trade. Labels used for green food, organic food and pollution-free food are not well recognized by traders and many are unclear about their meaning.A survey by the World Bank found that supermarket managers had worry in obtaining produce that met safety requirements and found that a high percentage of produce did not come with completed standards. 6 Traditional marketing systems, whether in China or the rest of Asia, presently provide lesser motivation or incentive for individual farmers to make improvements to either quality or safety as their produce tends to get grouped together with standard products as it progresses through the marketing channel. Direct link ages betwixt farmer groups and traders or ultimate buyers, such as supermarkets, can help avoid this problem.Governments need to improve the condition of many markets through upgrading management and reinvesting market fees in physical infrastructure. Wholesale markets need to check the feasibility of developing separate sections to handle fruits and vegetables that meet defined safety and quality standards. 7 European UnioneditThe fan tan of the European Union (EU) makes legislation in the form of directives and regulations, many of which are mandatory for member states and which and so must be incorporated into individual countries national legislation.As a very large government activity that exists to remove barriers to trade between member states, and into which individual member states have only a proportionate influence, the outcome is often seen as an excessively bureaucratic one size fits all approach. However, in relative to food safety the tendency to err on the side of maximum protection for the consumer may be seen as a positive benefit. The EU parliament is informed on food safety matters by the European Food Safety Authority.Individual member states may also have other legislation and controls in respect of food safety, provided that they do not prevent trade with other states, and can disaccord considerably in their internal structures and approaches to the regulatory control of food safety. FranceeditAgence nationale de securite sanitaire de lalimentation, de lenvironnement et du travail (anses) is a French political agency dealing with food safety. GermanyeditThe Federal Ministry of Food, agribusiness and Consumer.Protection (BMELV)8 is a Federal Ministry of the Federal republic of Germany. History Founded as Federal Ministry of Food, agribusiness and Foresting in 1949, this have-to doe with did not change until 2001. Then the name changed to Federal Ministry of Consumer Protection, Food and kitchen-gardening. At the 22nd of Novembe r 2005, the name got changed again to its current state Federal Ministry of Food, Agriculture and Consumer Protection. The reason for this last change was that all the resorts should get equal ranking which was getd by sorting the resorts alphabetically. fantasy A balanced and healthy diet with safe food, distinct consumer rights and consumer information for various areas of life, and a powerful and sustainable agriculture as well as perspectives for our rural areas are important goals of the Federal Ministry of Food, Agriculture and Consumer Protection (BMELV). The Federal Office of Consumer Protection and Food Safety is under the control of the Federal Ministry of Food, Agriculture and Consumer Protection. It exercises several duties, with which it contributes to safer food and thereby intensifies health-based consumer protection in Germany.Food can be manufactured and exchange within Germany without a special permission, as long as it does not cause any damage on consumers hea lth and meets the general standards set by the legislation. However, manufacturers, carriers, importers and retailers are responsible for the food they pass into circulation. They are obliged to ensure and document the safety and quality of their food with the use of in-house control mechanisms. Hong KongeditIn Hong Kong SAR, the Centre for Food Safety is in charge of ensuring food sold is safe and fit for consumption.IndiaeditFood Safety and Standards Authority of India, established under the Food Safety and Standards Act, 2006, is the regulating body related to food safety and laying down of standards of food in India. New ZealandeditSee also Food safety in New Zealand The New Zealand Food Safety Authority (NZFSA), or Te Pou Oranga Kai O Aotearoa is the New Zealand government body responsible for food safety. NZFSA is also the controlling authority for imports and exports of food and food-related products.The NZFSA as of 2012 is now a division of the Ministry for Primary Industrie s (MPI) and is no longer its own organization. PakistaneditPakistan does not have an integrated legal framework but has a set of laws, which deals with various aspects of food safety. These laws, despite the fact that they were enacted long time ago, have tremendous capacity to achieve at least minimum level of food safety. However, like many other laws, these laws remain very poorly enforced. in that respect are four laws that specifically deal with food safety.Three of these laws directly nidus issues related to food safety, while the fourth, the Pakistan Standards and Quality Control Authority Act, is indirectly relevant to food safety. The fresh Food Ordinance 1960 consolidates and amends the law in relation to the preparation and the sale of foods. All provinces and slightly northern areas have adopted this law with certain amendments. Its aim is to ensure purity of food creation supplied to people in the market and, therefore, provides for preventing adulteration. The Pur e Food Ordinance 1960 does not apply to cantonment areas. at that place is a separate law for cantonments called The Cantonment Pure Food Act, 1966. There is no substantial diversion between the Pure Food Ordinance 1960 and The Cantonment Pure Food Act. Even the rules of operation are very much similar. Pakistan Hotels and Restaurant Act, 1976 applies to all hotels and restaurants in Pakistan and seeks to control and regulate the rates and standard of service(s) by hotels and restaurants. In addition to other provisions, under section 22(2), the sale of food or beverages that are contaminated, not prepared hygienically or served in utensils that are not hygienic or clean is an offense.There are no express provisions for consumer complaints in the Pakistan Restaurants Act, 1976, Pakistan Penal Code, 1860 and Pakistan Standards and Quality Control Authority Act, 1996. The laws do not prevent citizens from lodging complaints with the concerned government officials however, the conside ration and handling of complaints is a matter of dainty of the officials. 9 South KoreaeditKorea Food Drug AdministrationeditKorea Food Drug Administration (KFDA)10 is working for food safety since 1945. It is part of the Government of South Korea.IOAS11-Organic Certification Bodies Registered in KFDA Organic or related claims can be tagged on food products when organic certificates are considered as valid by KFDA. KFDA admits organic certificates which can be issued by 1) IFOAM (International Federation of Organic Agriculture Movement) accredited certification bodies 2) Government accredited certification bodies 328 bodies in 29 countries have been registered in KFDA. Food Import Report According to Food Import Report,12 it is mantic to report or register what you import. Competent authority is as follows Product.

Harley Davidson Essay Example for Free

Harley Davidson screenThe video case Harley Davidson More Than Just a Motorcycle briefly explains how the ships comp both Harley Davidson, was able to reshape, resuscitate and expand their products while also encouraging, enlightening, and mentoring both female and male customers at the same time for the then(prenominal) 100 years. The Harley-Davidson company creates and designs motorcycles fit for any and e actuallybody. Although the company personas special marketing variables in trying to gravel a specific target market, they do not limit their products nor reject any other customers go forthback(a) of that specific target market. Using psychographic variables, advertising in certain locations is an example of how Harley-Davidson reaches out to their target market. Psychographic section variables mainly concentrate on its customers according to their personal attributes, motive, and lifestyle. The company also markets their magazines to both women and men race overal l who happen to be very independent and active individuals. With motorcycling being a avocation more so for a male, Harley-Davidson specifically establishes a way to utter females who are also into ride motorcycles that they are too accepted into the bond for the open road.To show this, Harley-Davidson hires women in their establishments since women customers do often live undermined and intimidated by male employees when in search of a new motorcycle. Events all over the state are also held for the female motorcyclists where they are educated and mentored on the ways of Harley-Davidson and the road. The term quality has been apply to secernate products today in the Harley-Davidson company for years. It is one of the main factors this company has been using to satisfy the necessarily of both old and new customers.Quality is not only the distinctive characteristic, property, or attribute of a product, but it also benefits and satisfies the customers wishes. Sustaining and ke eping up with the various products and the quality of them keeps customers certain that they are content with what they are paying for. Harley-Davidson carries on with the constant quality in their products to maintain the reputation and principles of the company itself. The company is hearty known for their popular heavyweight, chopper style design. Their motorcycles are fit for all purposes such as travelling long distances or just for the fun of being on the open road.These Harley-Davidson products all show carrier bag for the customers as well as giving ease and guaranteeing their safety. When it comes to the satisfying the customers, quality is kept constant at heart its products at the highest level it plunder be along with applying its products with the best premium quality. Harley-Davidson uses customer service to differentiate their products in a manner that emotionally connects the customers to their products while fulfilling their wants and needs through the impeccab le quality of their products.The companys mission is to instill a sense of freedom and liberation through their products so that they and their customers can build a lifetime relationship. To improve this, hiring female employees within their establishments happen to make women feel convinced(p) and positive when interested in purchasing and riding motorcycles. Harley-Davidson even has mentoring courses specifically for women in which old women riders kick upstairs and give new women riders the confidence to ride safely on the open road.The company uses courses like this so all women riders can bond, teach and inform each other on the different wear and products to use when riding and inspire others to become a mentor by being positive and helpful. This course is very helpful to the women riders because it builds their self-confidence while also introducing to the many new women riders the different products Harley-Davidson hold, aside from their competition, and the quality their products hold.The Harley-Davidson Museum holds a great amount of influence on how consumers may perceive the company and their products. The museum exhibits motorcycles from when they were first built by the masterminds behind it all, William Harley and Arthur Davidson. Exhibiting bikes that go as far as the beginning of the 19th century show consumers how far they have come along and evolved to what they are today. The Harley-Davidson museum also gives consumers hands-on experiences and interactive workshops that can help revoke consumers into Harley-Davidson customers and riders.It is the place where people would go and would want to learn more about Harley-Davidson, their products, history, and brand. Harley-Davidson and their product mix show a good example of an impressive marketing strategy that can easily attract any and everybody that would be interested in riding a motorcycle. Unlike any other motorcycle company, Harley-Davidson ventured out and made a huge variety of pro ducts of excellent quality fit for anyone and everyone, including pets

Marketing and Starbucks Essay Example for Free

merchandising and Starbucks Essay1.0 IntroductionThe Starbucks Corporation was founded by three entrepreneurs at the place called Seattle in 1971. Initially they were selling of whole bean burnt umber in unrivaled Seattle storeho apply and by the year 1982 the dividing line had great(p) tremendously and has airfoiled five stores selling the coffee bean beans, a roasting installation, and a wholesale business for local restaurants. When the Starbucks started its business it was only a small retail coffee shop as bid the other coffee shops. The main vision of the Starbucks owners was to educate customers about the fine coffees and feel the smell of the smuggled roasted coffee, selling just the coffee was not their direct as the coffee was sold in the USA since 1960s (Starbucks case study). Howard Schultz was recruited as the manager of retail and securities industrying and it was Howard who brought new ideas to the owners, but he was turned down. Schultz in turn opened his own coffee bar was named Il Giornale in 1986 establish on Italian coffee cafes, selling brewed Starbucks coffee. By 1987, Schultz had expanded to three coffee bars and bought Starbucks from the headmaster owners for $4 million and changed the name of his coffee bars from Il Giornale to Starbucks.His intention for the company was to grow tardily with a very solid foundation. For the first two years, Starbucks losses doubled as overhead and operating(a) expenses increased with Starbucks expansion. Schultz stood his ground and did not sacrifice long term integrity and values for short-term profit. By 1991, Starbucks sales increased by 84% and the company were out of debt. Starbucks grew to 20 stores by 1988. By 1996 it grew to 870 stores with plans to open 2000 stores by the year 2000.2.0 Marketing stategyof StarbuksMarketing strategy is carrying out sectionalisation, targeting and lieu. Doing the detailed understanding of the nourishmentstuffplace into strategical conclus ivenesss and the targeting of appropriate customer groups. This targeting should emphasise on any differential favours and adopt a suitable positioning within the target segments (Dibb and Simkin, 1996). Starbucks has adopted a Differentiation strategy it is a strategy which seeks to provide product or service that offer benefits and should be different from competitors that are widely valued by customers.The aim this strategy is to accomplish advantage by offering better products or services at same or higher price. When Starbucks was launched there were many coffee bars in the United States at that period but Starbucks wanted to stand unique from the others.Marketing has powerful potential to contribute to the highly crucial aspects of the organisational competitiveness, namely innovation (Kerin, 1992) and competitive analysis (Varadarajan, 1992) and Schulz wanted to innovate and recreate the experience of the Italian coffee bar culture. Starbucks mainly focused on the strat egy of new products, a stronger connection with the customers as the third place and expanding store locations in the United States and abroad. Starbucks has followed the simple STP process ( partitioning, Targeting and Positioning).2.1 SegmentationMarket Segmentation is a process of dividing a merchandise into distinct groups of buyers with different needs, characteristics, or behaviour that might contend separate products or marketing programs is called Market Segmentation (Kotler and Armstrong, 2006). Initially Starbucks was based as a Socio-Economic segmentation base in consumer Markets as it has c at oncentrated on social folk particularly the business class people those who are working at the office and wanted to work a cup of coffee with a high-priced atmosphere and facilities. Starbucks also had segmented his market by geographic and demographically by selecting the store location where they git find the educated and coffee lovers (Dibb and Simkin, 1996).2.2TargetingAf ter a company has defined market segments, it raft enter one or many segments of a given market and should bring out decision about how many and which customer groups to target (Dibb and Simkin, 1996). Target Marketing is a process of evaluating each market segments attractiveness and selecting one or to a greater extent segments to enter (Kotler and Armstrong, 2006). The concept of target marketing is a synthetic implication of the basic philosophy of marketing (Lancaster and Massingham, 1993).A company should target segments in which it can profitably generate the greatest customer value and sustain it overtime. Starbucks wanted to develop a reputable family with the customers, Most of companies enter in a new market y serving a angiotensin-converting enzyme segment, and if this proves successful than they add more segments, initially Starbucks did the same thing targeted the parents with the young children and it was hit concept and it has added more segments by including Te enagers and developed its product range also (Kotler and Armstrong, 2006).2.3 PositioningOnce the company has decided which market segments to enter it should decide what positions it wants to hold in those segments. Market Positioning is arranging for a product to occupy clear, distinctive, and desirable place intercourse to competing products in the minds of target customers. A products position is the place that the product occupies relative to competitors in consumers minds.Here in this case the Starbucks has developed a unique market position for their products because if a product is to be exactly same like the others on the market than consumers would have no dry land to buy it. Starbucks has positioned themselves in the market as a highly reputed brand (Kotler and Armstrong, 2006). In this case Starbucks has intend his positioning in such a way that it distinguish their products from competing brands and give them the greatest strategic advantage in their target markets. Starbucks has a descriptively simple statement to inspire and nurture the human spirit-one person, one cup, and one neighbourhood at a time.Starbucks positioning strategy was customer base so that it can give the best service more than what the customers expect. Starbucks has gained a competitive advantage over customer gaiety and employee satisfaction as Starbucks had developed its positioning strategy based on the customer and provided the utmost facility in basis of layout, furniture to the music, and in terms of employee satisfaction Starbucks make employee as a partners and gave them a personal security with a freedom to participate in the every decision of the business and make it successful (Porter Miller, 1985, Porter, 1998).3.0 Developing Marketing MixOne of the major concepts in the modern marketing is once the company has decided its overall marketing strategy than it should plan the details of the marketing unite. Marketing mix is the set of controllable, tactical m arketing tools (product, price, place, and promotion) that the firm blends to produce the response it wants in the target market (Kotler and Armstrong, 2006). Starbucks has a made good decisions on marketing mix tools3.1 ProductProduct means the goods and services combining the company offers to the target market. Starbucks has used bell ringer name, Quality, conversion and Services as their Product tool which can be concluded by this statement, Starbucks with a good Brand name provides best Quality and with the Variety of Products, it has adopted Quality improvement strategy (Kotler and Keller, 2009). Initially Starbucks started with the coffee than it has included non-fat milk, cold blended beverages. afterwards on stated seasonal offerings such as strawberry and cream Frappuccino, gingerbread latte with some food items like cookies and pastries. Before launching the products Starbucks was getting the approval of the customers.3.2 PricePrice is the essence of money customers h ave to pay to obtain the product. Though the Price of the Starbucks was higher than the other coffee shops, the customers were ready to pay the amount because Starbucks has developed a luxurious image with all the facilities inside the store. Starbucks as a good Brand have offered more benefits and facilities and the best quality of products to justify their higher prices (Kotler et al, 2006).3.3 Distribution and ServiceStarbucks has a good distribution channels initially it was selling coffee beans and doing wholesale business for local restaurants. In terms of service and location Starbucks opened the stores in a such a way that it can gather to targeted customers and it has also gave more stress on giving the best customer service by expense a lot of money by training its employees (Starbucks case study).3.4 PromotionStarbucks initially did not use the advertising tool for promotion but it was the Public relations and the Personal selling tool that helped the Starbucks to achiev e its target

Comparing Films of Macbeth Essay Example for Free

Comparing Films of Macbeth EssayShakespeares Macbeth, was offshoot performed before King James I at Hampton Court in 1606. Since and then, Macbeth has gone on to be an ever-popular play, oddmentlessly produced by a sea of coachs. Having recently watched two of these productions, the first by the Polish director Roman Polanski and the other British director Gregory Dorans production for the august Shakespeare Company. It is apparent that there are neat differences in how the two directors chose to portray the characters in the play. One of the interperative differences is in the character of Lady Macbeth.In the Royal Shakespeare Companys version we first meet Lady Macbeth in Act1 Scene5. She has black long hair, very pale skin, a slim figure and is dressed in black. Many critics bewilder commented that her appearance is rather witch analogous and this is exactly what most people expect her to be. We witness her reading a letter when she suddenly looks up. This is of man nequin the letter sent by her husband telling her of the witches prophecy of Kingship.She looks directly into the camera and although she maintains a hollow expression we can sense from her piercing eyes that her mind is already over flown with ambition. As she folds the letter and looks up, evil intentions are in her eyes. The next shot we follow through is of her in the bath and although she does not show a lot of emotion her eyes reveal that she is still gaugeing deeply about the letter. She then begins to beg evil spirits to Unsex me here before ducking her head into the water. This is done by dint of a narrative voice. We dont actually see her lips move.In the Polanski version we meet Lady Macbeth in Act1 Scene5. The similarities break off here. In Polanskis version we see Lady Macbeth with long golden hair. This is often associated with ingenuousness and femininity. But in Dorans version she has black hair. This is generally associated with evil. It is also important to note that she is dressed in white. This is once more associated with innocence and purity, which we know Lady Macbeth is not. Lady Macbeth is very calm and gentle in the way she talks. Once again this contrasts with Polanskis version in which she speaks quite cunningly. In Polanskis version you could almost say she looks lifeless in this prognosis. We see her stand upon the battlements without any compassion for what she is thinking. This is strikingly different from the way she is depicted in the RSC version.Lady Macbeths utmost scene is Act5 Scene1. This is of course inversion as the first scene we met her in was Act1 Scene5. Doran uses further inversion in this scene as the last time we met Lady Macbeth she was wearing black. She is now wearing white. Doran, deliberately wanted us to notice this as he uses a black background to emphasise what she was wearing.In this scene we see her as a completely different person. When we first met her she looked very powerful and in withst and of herself save here we see her as totally out of control and insane. We also see that she depends a lot on the candle she is holding. This is ironic as in the Unsexing Scene she called on darkness to light on her. We also see her rub her hands hysterically to get rid of the blood. This is also ironic as she earlier said, A little water will clear us of this deed. At the end of the scene she finally stops crying, looks up, and with a sense of realisation in her face, says her last words. What is done, cannot be undone.In Polanskis Act5 Scene1 we see Lady Macbeth as she awakens. Looking down she screams as she sees blood on her hands. Terrified, she cries, Gracious Duncan is dead. We then witness her walk about her chamber naked. (Hugh Hefners promise of nudity has been realised.) We see her open a shock and pull out a now well-worn letter and read it aloud. This provides a full-circle sense to the tragedy. It takes the stunner back to the beginning of the story and reiterat es how the horrible chain of events was started. This was very clever of Polanski through Lady Macbeths motherfucker she reads it, in the raggedness of the letter implies many repeated readings, Polanski shows her as, not so much mad just consumed by remorse for what they have done.I believe the two versions are very different, mainly because of the media they have been designed for. When Hugh Hefner promised at the launch of the film, a movie full of sex and violence I dont think it would have particularly appealed to Shakespeare lovers. Conversely the RSC production is unlikely to appeal to the stereotypical playboy reader. This is reflected in both(prenominal) films and as a result they were very different. The Polanski version, is very good in its own right but my personal favourite is Gregory Dorans simply because it has a more typical approach and is a lot truer to the text.

A Critique of the Research Article Essay Example for Free

A Critique of the Research name EssayA Critique of the Research Article Methadone/Buprenorphine and Better Maternal/ Perinatal Outcomes A Meta-analysis Abstract The conclusion of this research article is to discuss lower lay on the line drugs such as Methadone and Buprenorphine given to heroin addicted pregnant patients to create interrupt neonatal and maternal outcomes. This research articles discusses the gold standard of manipulation for better neonatal and maternal outcomes. Keywords heroin, neonatal, maternal, outcomes, methadone, buprenorphine, gold standard wordA Critique of the Research Article Methadone/Buprenorphine and Better Maternal/ Perinatal Outcomes A Meta-analysis Methadone is a synthetic opioid. It is used medically as an analgesic and a concern anti-addictive and reductive preparation for use by patients with opioid dependency. It was developed in Germany in 1937. Methadone was introduced into the United States in 1947 by Eli Lilly and Company. The pr incipal effects of methadone living atomic be 18 to relieve narcotic craving, suppress the abstinence syndrome, and block the euphoric effects associated with opiates.When used correctly, Methadone maintenance has been found to be medically safe and non-sedating. It is in like manner indicated for pregnant women addicted to opiates. (doihttp//en. wikipedia. org/wiki/methadone) The theoretical study was non discussed in the articles but Roys Model identifies the elements considered essential to adaptation and describes how the elements interact to produce adaptation and and then health. Methadone helps the pregnant opioid dependent separate adapt to a lower risk drug and produces an general healthier maternal and prenatal outcome.Middle Range Theory is less abstract and narrowed in the scope than conceptual models. These types of theories focus on answering particular practice questions and often specify such factors patients health conditions, family situations and nursing a ctions. While researching this topic there were areas that were discussed, about patients being aquaphobic to seek Methadone treatment and prenatal tending because they were ashamed of how health care professionals would view them.It was also stated that patients in better overall health and less family related stress situations would more than likely be the ones to receive proper prenatal care and seek Methadone treatment. Opioid dependent pregnant patients and their fetus have more physical, mental and psychological issues. (Kaltenbach, Berghella, Finnegan, 1998). Opioid dependent pregnant patients are at an increased risk for preterm delivery and low birth weight. (Fajemiroku-Odudeyi et al. , 2005). To lower the health risks, pregnant women who are opiate dependent have been tempered with methadone maintenance, the standard of care for several decades.(Jones et al. , 2005). A nonher treatment option became avail competent when the U. S. Food and do drugs Administration appro ved the use of buprenorphine maintenance therapy in 2002, which is another substitute for methadone. The research article Opioid settlement in Pregnancy and Length of Stay for Neonatal Abstinence Syndrome examines 152 opioid-dependent pregnant women on methadone maintenance therapy (n=136 the participants that are using methadone) or buprenorphine maintenance therapy (n=16 the participants that are using buprenorphine) during pregnancy and their neonates.The neonates were born surrounded by January 1, 2005 and December 2007. The use of methadone in opioid dependent pregnant women lowers maternal morbidity and mortality grade and promotes foetal stability and growth compared to the use of heroin (Ludlow, Evans, Hulse, 2004). Continuous methadone treatment during pregnancy is associated with change earlier prenatal care (Burns, Mattick, Lim Wallace, 2007), compliance with prenatal care and better preparation for infant care and parenting responsibilities (Dawe, Harnett, Rendal ls, Staiger, 2003).Stabilization on methadone avoids the dangers of repeated intoxication and withdrawal cycles. Methadone has to be picked up by the patient at the treatment facilities. Attendance at these facilities allow pregnant patients opportunities to receive essential antenatal care and advice for a healthy pregnancy, which some of the patients otherwise may not receive. While conducting this research it was not clearly evident what was being researched until the conclusion of the results was determined. Based on the number of participants depended on the outcome of the better treatment.Therefore the results are not as accurate as could be if there were a bigger amount of participants. There were no violations of patient rights with the rules used. The research article Methadone in pregnancy treatment retention and neonatal outcomes examines three different groups of women a group who entered continuous treatment at to the lowest degree one year foregoing to birth, a gro up who entered continuous treatment in the 6 months prior to birth, and a group whose last treatment program prior to birth ended at to the lowest degree one year prior to birth.Births that occurred after 1994 were selected for this analysis. Overall, 2 993 women were on the methadone program at delivery. The number of births rose steadily from 62 in 1992 to 459 in 2002. A particular strength of the large seek size was the ability to examine the effect of treatment retention on key neonatal outcomes. Among mothers on methadone at delivery, early commencement on methadone was associated with increased antenatal care and reduce prematurity.This is consistent with previous research that has shown that methadone in conjunction with adequate prenatal care promotes fetal stability and growth. Ethics approval for the project was granted by the NSW Department of Health Ethics Committee. each data was provided to the researchers only once full identification of records had taken place wi th password protected computers and firewall protection. This method was used to protect patients rights. Based on a large ideal size, researchers were able to examine the effects of treatment retention on key neonatal outcomes.Although researchers had a large sample size based on certain ethical restrictions, limited the amount of information given to researchers, which waived the outcomes of individuals results not being totally accurate. The research article Methadone and perinatal outcomes a likely cohort study examines A total of 117 pregnant women on methadone maintenance treatment recruited between July 2009 and July 2010. Measurements information on concomitant drug use was recorded with the Addiction Severity Index. Perinatal outcomes include pre-term birth (

The welcome centre Essay Example for Free

The welcome centre EssayCLM (Christian Life Ministries) is a church based in Coventry City summation. Being a registered charity, they wanted to pay heed at ways in which they could raise m geniusy to help finance its various activities, umpteen of which benefit the local and outside(a) community. In 2000, The meet Centre was launched, in which a team of people started using the building venue to provide a catering and cordial reception service to paying clients, who were looking for somewhere where they could hold conferences and events, film equipment and to have food served. The customers who pay to procedure the services of the delicious Centre are either mercenary customers, such as Coventry City Council, local schools or colleges, or other charity-based organisations. Charities would be suitable to physical exertion the facilities at a discounted rate compared to commercial customers. Customers hire the services of The Welcome Centre for m any different typ es of events, from large conferences to training days and sm on the whole meetings. The Welcome Centre has up to 4 entourage that commode be hired (Grace elbow room, Grace Room 1, The Elegance Suite, The Serenity Suite), and each dwell has a capacity between 20 and 250 people.As tumesce as hiring a room, customers have the option of hiring additive equipment, such as a data projector, video projector, OHP, PA equipment and Flip Charts. The price for hiring equipment is on a 1/2 day basis. An event may want a variety of catering options too. The Welcome Centre raft provide beverages (e. g. tea, coffee, cold drinks), as well as various food options ( riffle Buffet, Finger Buffet with Dessert, Hot Buffet with Dessert). Since opening, the success of the organisation has grown rapidly. This is due to the friendliness of the provide, as well as the level of service abideed.As a result, the team has grown from 2 to 7 people. They are looking to expand, and with a future building pr oject underway too, they hope to be able to offer even larger facilities for up to 650 people, as well as to grow their existing customer base. occupation IDENTIFICATION As the business is growing, the staff are getting increasingly busier. One of the key problems is that a manual booking system is utilize. A customer leave behind call or email with a postulation for a conference. The staff result write down some rudimentary enlarge near the event such as the contacts cause, event name and date and meter of the conference.They testament also investigate the customer for the number of delegates, and therefore determine the number and size of rooms required. Catering requirements for food and beverages, as well as the hire of equipment pull up stakes also be recorded. This training will all be recorded in a central paper-based diary, which can often become messy as customers some clock phone to cancel or amend their booking, meaning that the handwriting can become unreada ble. This could then proceed to mistakes being made such as double-bookings, or not getting e realones requirements correct for a conference.Chris Ruck, one of the team, will some ms discourse process the computer address onto a basic blank template produced in Word Processing software (MS Word). After creating the quotation, he will then save it onto his computer. He will sometimes do the same for invoices. The problem with this is that the same information is being entered up to three times at a time in the diary, secondly on the quotation, and thirdly onto an invoice. Duplicating the information sometimes leads to small typing mistakes seem on the documents. Also, it wastes Chris valuable time that could be characterd for other lying-ins, such as preparing rooms for conferences.Invoicing is a very important task for The Welcome Centre, as it is the way it requests payment from a customer once a conference has taken place. Tony will often to have to create 20 to 30 invoices at a time. Unfortunately, Tony Williams has very limited experience with computers. If Chris is not available and invoices have to be sent out, Tony will have to write out an invoice by hand into a blank template. This is very time consuming for him, and as the General Manager, he has many more important jobs that he could be doing.Also, written invoices do not look very professional, and so these really should be created and printed from a computer to present a better corporate image. Tony sometimes has to handwrite quotations too for the same reasons. Scope The scope for this task is to find a way of entering booking flesh out for conferences, and to create a quotation for that conference. Creating invoices will not be included in this task. Also, to simplify the task, we will focus on commercial customers plainly and not charity customers, as the prices are all different. DETAILS OF CLIENT, USER(S) AND AUDIENCE (IF APPLICABLE).IDENTIFICATION OF THE CLIENT The lymph node for this project is Tony Williams, who is the General Manager of the Welcome Centre. Tonys role includes creating the rota of when his team are working, taking booking details from customers for future conferences and negotiating prices if applicable. Tony is also involved in creating quotations for a conference booking to inform the customer how practically it will cost. He may also create invoices for a conference that has taken place to request payment. He will also ingest to keep track of payments for conferences by customers, and chase any with child(p) payments.He is also very hands-on in his role, and he will support his staff with parcel and room set-up when required. The antecedent for this task will inquire to meet Tonys requirements. IDENTIFICATION OF THE USER(S) The habitrs of this solution will be the Tony Williams (the client), as well as Anita Fox and Chris Ruck. Anita and Chris are also responsible for entering details of customer bookings into the diary, and pro ducing quotations and invoices for them. Therefore, they will actively use the solution by changing the customer and booking inputs and sending the quotation that is produced (output) to the customer.Anita also takes care of the accounts and organises the monthly payroll for the employees. IDENTIFICATION OF ANY AUDIENCE The Audience is anyone who may look at the outputs, but not change the content of the solution. The majority of this solution will be used by The Welcome Centre staff, and therefore these people will be users and not an audience. However, citations will be viewed by Customers as these are the target audience of this document. ASSESSMENT OF SKILLS OF USER(S) Tony will use the solution, but has very limited ICT skills. He is a complete novice at using computers. He will need introductory training that includesLogging in to the network File Management (files and folders creating, renaming, moving, copying) Word Processing (Use of word documents, file management openi ng/ saving, formatting) Spreadsheets (Use of spreadsheets, file management opening/ saving, formatting, working with multiple worksheets) Using the solution that is created Anita will also use the solution and is an intermediate user. She can login, organise files and folders, word process, use basic features of spreadsheet software, use a web browser to surf the internet, and can also use her accounts package.She will need training that includes Spreadsheets (Advanced course including the recording, use and management of macros, using formulae and functions) Using the solution that is created Chris is more of an advanced user, and can do all of the above to a more complex level, as well as use graphics and multi-media packages for design work. He will need training that includes * Spreadsheets (Advanced course including the recording, use and management of macros, using formulae and functions) * Using the solution that is created CLIENT INTERVIEW.An initial interview was held wit h Tony Williams, and the following is a summary of what he verbalize 1. What is The Welcome Centre and can you give me some background information to the organisation? The Welcome Centre was launched in 2000, as a conference centre for commercial and charitable customers, offering them a hospitality service. The service includes room hire, equipment hire as well a catering options. Customers use the services provided by the Welcome Centre for various reasons from large conferences, to small meetings and training days. 2.Who are the staff at the Welcome Centre and what do they do? Tony Williams is the General Manager, whose role includes creating the rota of when his team are working, taking booking details from customers for future conferences and negotiating prices if applicable. Tony is also involved in creating quotations and invoices by hand. He also keeps track of payments for conferences by customers, and chases any outstanding payments. He is also very hands-on in his role, and he will support his staff with serving and room set-up when required. There are several other employees.Chris Ruck is the Assistant Manager of the complex, who takes bookings, sets up for conferences, and also types up quotations and invoices. He looks after the technical requirements of a conference such as IT inescapably and P. A. equipment. Anita Fax is the Administrator, who has responsibility for accounts and organising the monthly payroll for the employees. There are also 4 other firearm time staff, including a cleaner as well as conference assistants. 3. What are the problems that ICT could help to clobber? One of the key problems is that a manual booking system is used, whereby booking information is recorded in a paper-based diary.The information is therefore not easily sharable and handwriting will become messy as bookings are amended or cancelled. Also, quotations and invoices are either typed into a blank template document or hand-written. This leads to a duplicat ion of the booking information resulting in mistakes, as well as being time consuming. Hand written documents are not very professional. 4. What do you want the ICT solution to do? Tony would comparable the new solution to provide easy to use data entry forms for entering details closely each conference. He would like a quotation to be produced immediately based upon the booking information that is entered.He would also like the quotation and booking information to be stored for future use, so that soulfulness can view the information easily. 5. Who will use the solution and what ICT skills do they have? Tony will use the solution, but has very limited ICT skills. He is a complete novice at using computers. Anita will also use the solution and is an intermediate user. She can login, organise files and folders, word process, use basic features of spreadsheet software, use a web browser to surf the internet, and can also use her accounts package.Chris is more of an advanced user, a nd can do all of the above to a more complex level, as well as use graphics and multi-media packages for design work. 6. What hardware and software do you have at The Welcome Centre? In terms of hardware, The Welcome Centre has only just installed a network. Chris and Anita have their own PCs with access to the earnings for file sharing. Laptops used for conferences are wireless enabled so that they can access the internet from any room if required.Each computer has Windows XP installed as the operating system, as have the Microsoft Office software suite package, that includes word-processing, spreadsheet, database, web browser, presentation and other software. 7. What data needs to be input into the solution? How? Customer Information (Company name and address, contact details for event organiser) Event Details (Event name, date, start finishing time, no. of delegates, room requirements, equipment to be hired, and catering requirements for beverages and food. ) General Info. (Ca tering items and prices, Equipment items for hire and 1/2 day charges, Room info.-The social unit Room greet will be based on the Event Type for that room. Calculate and display Total Room be for all rooms booked For each item of equipment required for the booking, search for and display the Unit Equipment Cost. If the event type is a full day, then double the price. Calculate and display the Total Equipment Costs by multiplying the Unit Equipment Cost by the Quantity required. Calculate and display the Total Cost of all Equipment If beverages are required for the booking, search for and display the Price per depute for boozings.Calculate Beverage Costs per deputy by multiplying this price by the No. of Servings. Calculate the Total Beverage Costs as Beverage Costs per proxy multiplied by No. of Delegates. If food is required, search for and display the Price per Delegate for the food option. Calculate and display the Total Food Costs by multiplying the Food Costs per Delegat e by the No. of Delegates. Calculate the Net Quotation amount (the total amount of all the items booked, excluding VAT) pure tone up the current VAT rate and calculate the VAT Amount for the quotation. Calculate the Gross Quotation Amount.

Aspects of schooling Essay Example for Free

Aspects of educate EssaySociety is regularly called upon to make ethical judgments related to all aspects of schooling. These considerations of right and wrong ar made when creating the school plan, practicing inform and acquirement manners, and budget issues. Education is a vital part of beau monde in which everyone plays a role. It is not only the role of p arnts and teachers to support a childs fosterage, besides also the role of the whole lodge to provide a structure of living that supports what is being taught. The intent of education is to provide a way for others to go over. However, the motive of learning can vary. Some people may learn out of pure interest, whitheras others may learn to be able to function in ordering by getting a job. Education can occur in either environment where in that location is a will to learn. Further more(prenominal), learning is not dependent on a teacher or every institute but can also occur as self-learning. The best teaching methods are evermore those that are chosen by the school-age child, not the teacher. Many students prefer learning methods in which they can book their knowledge practically. Students learn effectively through hands-on experience. Apart from this, any exposure that can be provided to students of their area of study also helps the student learn their role and their future job within the society. such exposure can be provided through field trips or inviting professionals related to the students field of study to send for the students. Support can also be provided to students through alumni groups and career counselors. In this way, the purpose of education and method of education depends giantly on the learner or student, not the teacher or institute.There are two main roles that schools play. The first role is towards their students. This is the relationship that the school maintains with its students. The other role is towards society. This includes the schools participation in public activities such as fund-raising, organizing public events, or participation in any public demonstrations. The role of schools towards society also includes how schools prepare their students to be break out members of the society.We must(prenominal) realize here that the latter role of schools, namely that of allowing its students to be better members of society, is not the sole responsibility of the schools. It is true that we unremarkably look upon the teacher and other school officials as the educational leader, role model, and decision-maker towards a childs education. This is an unfortunate fact because teachers can never teach everything to students. Unfortunately, parents often use educational institutes as a way of neglecting their child. Many parents may show love and support for their child by admitting them to an expensive school. However, this has a negative effect when parents think that they can pay others to keep their child happy and educate them properl y. Parents and society as a whole must take responsibility by constituent students towards being better human beings. Communication and the ability to speak freely are also involved in this area. Teachers, parents and students must be willing to communicate with each other and discuss ways to improve the level of education. The learning community is not just restricted to students, teachers, and school authorities. The student must never feel fright of approaching others and speaking freely, whether it is to a teacher, parent, or anyone else they may encounter in their everyday life.The school platform should firstly include that material which will be most useful to the student. If the curriculum deviates from what the student wants to learn then the student will quickly lose interest. In general education, the curriculum should be as vast as possible to allow students to learn about contrary subjects. In contrast, any curriculum of a specificsubject or catering to a specific p rofession such as art, science or business should be more focused and practical in terms of helping the student later in their career. However, all curricula should also provide a basic level of education such as English and other life skills subjects that will help the student function more effectively within society.Learning should occur in an environment that is healthy not just physically but also mentally and socially. Physical conditions do play a role towards how well the students learn. When teaching a large group of students the room must be well ventilated and be large enough to accommodate the students comfortably. These types of situations normally arise during school lectures or assemblies. However, it is absolutely crucial that every student also receives some individual attention. This can be done either by making the classes smaller so there are less students per teacher or arranging a schedule in which each student is allowed to have individual meetings with the te acher.It is the purpose of teachers and institutes to teach relevant material effectively. Everyone learns differently for different reasons. To teach successfully, teachers must first learn about their students. They must assess what interests their student, why the student is care their class, and how they can help the student learn. Teachers must act as tools of education and be approachable.ReferencesBallantine, Jeanne H. (1989). Schools And Society. Mountain View, CA Mayfield Karabel, Jerome and A.H. Halsey. (1977). Power And Ideology In Education. newfound York, NY Oxford University Press Lazerson, Marvin. (1987). American Education In The Twentieth Century. New York, NY Teachers College Press Levine, David A. (2002). Building Classroom Communities Strategies For Developing A Culture Of Caring. Bloomington, IN Solution point Mayer, Susan E and Paul E. Peterson. (1999). Earning And Learning How Schools Matter. Washington, D.C. Brookings Institution Press Mendler, Allen N. (20 00). Motivating Students Who Dont Care Successful Techniques For Educators. Bloomington, IN Solution Tree