Value Chain

Value Chain Analysis ******** Diagram ********* The to a higher place model demonstrates the principal element of Value Chain Analysis for an nerve such as Easyjet. The integration of the above elements at long last delivers great perimeter potential and thus the ideal high advantageousness status. I get out provide a detailed analysis of this model to highlight the centerfield capabilities of Easyjet Infrastructure Main headquarters based in Luton. Provides excellent communicating with motorways, railway lines and bus access Low overheads Paperless office No ticketing strategy with posted ticket Simple distribution channel management (through the profit or call centers) Low airport costs (minimal time of aircraft on the ground), thus achieving economies of scale Financial resource investment initially back up by Haji-loannou HR Management Haji-loannou, high profile entrepreneur (shipping force background), Hands-on-approach from Haji-loannou looking for opportuni ties to diversify and expand, Innovative marketing terms for marketing communication theory to date. Technology Development Booking through the Internet (higher margins, with a much manageable, simplistic system) Strong reputation for being an airline where bookings are make via the phone or Internet. Procurement Easy purchase system in place for flight bookings Negotiated low cost airport fees Simple ply uniforms No tedious ticketing system in place Below you get out find a commentary on how these key elements are as well as integrated into the Easyjet business and further, how the strengths can be used to develop and leave the Easyjet brand.Inbound Logistics Excellent communication system in place at airports and easy flight booking policy/payment methods convey an photograph of convenience a key benefit to consumers Operations and Outbound Logistics candid marketing strategy we have the best approach Partnerships and promotional tie-ins with the toilet media High profile PR strategy (for example the PR impede against Robert Ayling, Chief Executive of British Airways and its budget airline GO gains bodacious PR coverage) Fine targeting of attractive segments emerging e. . utilization of casual uniforms. However, gum elastic is always a critical concern and is up to par with the standards of otherwise airlines. Service Convenience and simplicity are of integral importance Affordable, frequent, reliable, proficient slots are offered to an increasing number of new destinations No frills and/or complications are associated with the travel experience. Conclusion Clearly Easyjet has some attractive core capabilities that have been established in the marketplace and are perceived as ultimately beneficial to the consumer.The Value Chain Analysis highlights those elements of the business that can be integrated or fine-tuned (through for example just in time systems, smell standards and relationship marketing) in order to achieve the overall objectives of high margins, profitability and market share. Perceived superior services or products, market knowledge, attention contacts, legal advantages (patents, copyrights) perceived high value brands, low overheads, economies of scale and an umbrage marketing approach are some of the key factors / elements for sustaining a matched advantage and indeed promoting the Easyjet family of companies.