Pepsi Cola Marketing Strategy PEPSI COLA For Pepsi Cola Ltd, marketing opportunity analysis is a continual and ongoing process. Pepsi pioneer used the new- product strategy to realise their ambitions to both last their current market position, and reinstate their position as a product innovator. Pepsi wishes to create a clear cola that is light speed% natural, low in sodium, caffeine-free, and still maintains the flavour of its original cola. They for grow at call it Pepsi Au Naturel. Pepsi’s hope is to porter in a new era, and to give them a exculpated utility over their rival’s, Coca-Cola.
By following well-nigh the sixsome steps of the new-product development process, the company could expect much(prenominal) benefits as: improved teamwork, less re-working, earlier detection of probably failure, and higher(prenominal) success rates. (Rix, Peter, 2001, Marketing, A Practical Approach). Stage One: Generating New-Product Ideas The first step for Pepsi Cola to undertake is to generate ideas f...If you want to go about a full essay, order it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.