Managing Change At Mbc

INTRODUCTION The Malawi Broadcasting Corporation (MBC) and the Television Malawi (TVM) be twain maintain owned radio and television post respectively. both(prenominal) stations were being funded by government and have been in operation(p) as separate entities. In May 2010, the government inform the plans to conflate the twain broadcasters as one measure of change the tar of public goods and services. This was to be a horizontal desegregation since the two merging organizations offer similar services and are alike in the same geographical market (Holbeche, 2006). This base entrust discuss, analyze and critique the manner the merger butt was mean and implemented and will try to suggest alternatives wherever possible. Interviews were conducted with heed and union representatives using structured questionnaires (Annex 1 & antiophthalmic factor; 2). transport DRIVERS The merger at MBC/TVM was driven by both external and internal forces. It was however the po liticians that triggered the change initiative. Politicians from the opposition twice rejected the budget allocation to both MBC and TVM accusing them of non-performance and non professionalism (Lwanda, 2006).

Again, the publication of head-to-head stations in the mid 1990s set about a challenge to MBC as these came into the market with attractive advance substances of broadcasting. The digital satellite television (DSTV) service by MultiChoice, a South African based company in addition posed a competitive challenge to TVM considering its experience and eminent engineering science. Internally, the tec hnology of MBC was outdated and could not co! mpete hearty with the demands of the modern and association age where technology has transformed the way of doing business. For example, it took a go for the station to be able to give away live phone-in programmes and act with its customers through the social forums on the internet. This was not the case with the reclusive stations. The outdated technology did not moreover prevent innovative methods of work but also must...If you trust to get a full essay, order it on our website: OrderCustomPaper.com

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