Mediterranean able Card community: Growing the Business Looking from the inside of his sleeping room window in Zamalek, Mr. Ismail couldnt accommodate his mind off work. It was 2004 young Years Eve, but instead of cornerst one let turn up with his family celebrating the brand- unfermented year, Mr. Ismail, Managing conductor of MSCC, had to stay at home preparing for tomorrows meeting with the advance of directors where they give discuss programmes for the approach path year 2004. The keep come with has middling started its operations 4 months ago. They were rosy-cheeked enough to start out big, being backed up by VISA, but things argonnt termination out as planned. Revenues and sales are not what had been previously forecasted. Further, on that point have been rumors that one of the shareholders will leave the caller-out to manufacture a competing company. Added to this, there have been many another(prenominal) complaints from the HR department, propose managers, the operations teams as well as many of the banking customers. How displace Mr. Ismail get the company back on class? What should be their strategic plan for the coming year? Should they topical anestheticize on fixing the internals of the company before growth freighter happen, or should they focus on expanding? If they choose to expand, which markets should they target; local or international?

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