Shelf Space Management

RESEARCH PROPOSAL ledge property way And Its Implementation in Hyper Marts of Pakistan Course Name: enquiry Methodology Instructor Name: Ms. Fatima zamang Qaiser Group Members: Sanaa genus Rana 12L5604 Saman Masood 12L5222 Khadijah Sohail12 L 5221 Asad Rafique 12L____ involution Submitted: 30th, October, 2012 ABSTRACT The pigeonholing aims to propose a line of business unmown the substanceiveness of Shelf Space Management at retail stores. This exact aims to uncover the consumer perspective of the variables associated with Shelf Space Management. These variables were identify by the group via the exploratory belles-lettres review, viz. burden on Unit sales, place elasticity, harvest-time and brand military power in the store amongst others which pull up stakes be explained in the key that follows. The population has been targeted as the customers that computer memory at the hyper marts in Lahore, namely Metro and Hyperstar. The methodology select will be to reserve applied explore for the discipline as the look is have in mind to ruminate the practical effect of different factors of shelf distance affecting the sales and the cognizance of consumers.

Then the group has lasting to call the casual explanatory research for the extend as the aim is to explain the do of shelf space oversight on consumer purchasing behavior. The battlefield of the research is marketing, as this research can help various marketing managers in their goal making. The research paradigms chosen for our report are quantitative/non-experimental research, as it focuses on measuring the authorisation of shelf space dissipate and the research will be conducted in a bright environment. The group has decided to use both primary and verificatory data for the report.The analysis has been mean to be conducted via In-depth interviews, focus groups and Questionnaire surveys.. And the pass is expected to be complete by the 24th October 2012. The study will help the group unveil findings on retailers specifically hyper marts in...If you want to get a full essay, order it on our website: Ordercustompaper.com

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