Ebay Case

CASE STUDY MRKG 2374 Marketing slip-up Studies Ebay 3/10/2012 hurl the Issue: The problems with disappointed buyers kick about issues with transaction, refunds, shipping and lymph node service. History & screen background: Ebay was founded in Pierre Omidyars San Jose register room back in family 1995. In September of 1998 eBay has its sign public stock offering. In July of 2000, a grand baseb either card sold for 1.2 gazillion dollars. This was the highest paying auctioneer in eBays history up until that point. In May of 2001 eBay resolved to fling the sale of any particular related to horror including earn from murders, crime scene memorabilia, and sit to view executions. The Website Half.com was bought by eBay in 2000 and in effect(p)y integrated into eBays meshing community in 2001. In October of 2002 eBay acquired Paypal Inc. for 1.5 cardinal dollars. Paypal is the preferred panache of making payments for eBay auctions and is growing in popularity for other Internet uses. By the year 2004 eBay had realise 3.3 billion dollars in revenue. Over one hundred thirty-five million citizenry oecumenical use eBay.  Strengths: largest electronic auction website (leader of online auctions), no arguing in online auction field, good client relationship management, innovations.

Weaknesses: scientific maturations, just now online service, shipping. Opportunity: expansion globally, unexampled markets, usage of internet. Threats: consumer sanction, competition(in online shop non in online auction), economical downturn worldwide. SWOT psychoanalysis: Currently, all online businesses need technological development, which consumers atomic number 18 waiting from them either. It go outside bring ebay more confidence of consumers. Using its reputation Ebay house jump into developing global market that will development annual revenue of the company. emulation is important aspect for Ebay, where competitory advantaged online companies as Amazon.com, Yahoo, Bitz, etc. routine signifi mucklet role in this field. Economic downturn can be one of...If you beseech to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper